A 700 square metre LED display on the northeast corner of 42nd Street and 8th Avenue in Manhattan, New York has been activated on the side of the E Walk Retail complex, using two screens manufactured by SNA Displays.
Forming the largest digital display in the city outside of the Times Square district, the Out-of-home (OOH) media company BIG Outdoor owns and operates the new display system, managing all media sales and content scheduling.
The two screens meet at a 90-degree angle on the corner of E Walk Retail, which hosts a hotel and a retail complex after undergoing one of the largest urban renewal programs in the United States. The LED display contains almost 10.7 million pixels.
Sensory Interactive led project development efforts on behalf of Tishman for the enormous LED advertising display from SNA Displays’ EMPIRE Exterior series. The new LED display, which has an 8.0 mm pixel pitch and replaces a much smaller, lower-resolution digital, sits directly opposite the Port Authority Bus Terminal.
New York-based sign company North Shore Neon installed the E Walk Retail LED display, evaluating and repurposing existing infrastructure to custom-fabricate attachment points, truss members, and bracing. SNA Displays custom-built 49 large subframe sections to accommodate the building features, which allowed for quick and efficient installation.
“Our partnership with BIG Outdoor, Sensory Interactive, and North Shore Neon has proven successful yet again as SNA Displays continues to dominate the LED spectacular industry in New York City,” said Mikell Senger, project manager for SNA Displays.
“The attention to detail we all bring to the table is what contributes to the success of these complex, intensive projects – from the conceptual design phase, to fabrication, to the final result. It makes me proud to showcase everyone’s hard work to the world.”
Reference: AvinterActive
