A 2.5mm pixel pitch vertical LED lobby display is among the highlights of a network of screens from SNA Displays that also includes a curved 1.25mm display in an immersive theatre.
IT giant Hewlett Packard Enterprise (HPE) has added a suite of direct-view LED displays to its global headquarters just north of Houston, Texas.
The digital signage network provides immersive experiences, artistic and inspirational pieces, and branded content, all built with LED display technology from SNA Displays, with the project overseen by integrator Smart Systems.
Highlights include interior LED displays in the building lobby, plus Fishbowl, Immersive Theater, and PlayGround installations.
The lobby display is a 2.5 mm pixel pitch, vertical LED screen used for artistic and mood-setting content. While most lobby video walls are oriented in wide formats, the SNA Displays BOLD Interior LED lobby display stands approximately 28 feet tall and 13 feet wide (8.5 metres x 4 metres) with a resolution of 3,420 x 1,600. The 368 sq ft (34 sq m) screen has approximately 5.5 million total pixels.
The Fishbowl is an immersive installation including two LED walls and an LED floor with glue-on-board pixel packaging, also made with a 2.5 mm pixel pitch. Each face within the Fishbowl is approximately 7 feet by 11 feet (2.13m x 3.35m) with a resolution of 900 x 1,440 pixels. Also built from SNA Displays’ BOLD Interior product line, the Fishbowl consists of a total of 3.9 million pixels.
The Immersive Theater includes a new SNA Displays BRILLIAN Interior LED video display that is concave and curves around an in-house cinema-style room, equipped with stadium seating. The display has a 15-foot (4.5m) radius and employs a 1.25 mm narrow-pixel-pitch (NPP). At approximately 7 feet tall and 50 feet wide (2.13m x 15.24m) with a resolution of 1,800 x 12,160, the video wall is comprised of nearly 22 million pixels.
Custom content utilised in the room is enhanced with a 15.5-channel theatre sound system. On the outside of the theatre there is also a new, convex-curved LED video wall with a 13-foot (4 metre) radius. At 6’0″ x 10’6″ wide (1.8m x 3.2m), the display employs a 1.25 mm pixel pitch and a resolution of 1,400 x 2,560 pixels.
The PlayGround, a space designed as an executive briefing centre, has a 1.25 mm pixel pitch video screen that’s 7’5″ tall by 13’1″ (2.13m x 4m) wide (1,800 x 3,200), giving it 5.8 million total pixels. Included in the space are interactive screens and tables, informative signage displays, Oculus experience systems, and even a full size Hewlett Packard Enterprise/Mercedes’ F1 Car located at the entrance.
“HPE has created an atmosphere that conveys ‘cutting edge technology’ but in a way that really blends well within its architecture,” said Jason Helton, executive vice president at SNA Displays. “A well-integrated digital display network works when the pieces feel natural instead of jarring, when you sense you’re in a high-tech space before you’re even consciously aware of it. That’s the key to incorporating LED technology into a brand-enhancing experience, and this project is a perfect example.”
Reference : AVinteractive
