The division will build on the success of disguise xR through partnership with other metaverse event and content companies to tackle an opportunity valued at $8 trillion by Goldman Sachs.
disguise has launched a Metaverse Solutions division to provide richer, more immersive experiences for the metaverse.
disguise Metaverse Solutions will build on already existing disguise solutions that empower live events, audiovisual, location-based experiences and virtual production content.
While the metaverse is already defined as an $8 trillion dollar opportunity by Goldman Sachs, companies are still finding it challenging to navigate the technical elements needed to start building metaverse experiences.
Launched within the past two years, disguise’s market-leading extended reality (xR) workflow has powered over 600 productions in over 50 countries. disguise will add to this with partnerships with metaverse event enablers Surreal and advanced content creators Zoan while also combining their workflows and expertise with Epic Games’ suite of applications.
In the metaverse, live concerts hold more appeal than any other experience, with 45% of all adults eager to listen to live music in a virtual world.
“There is a huge amount of interest and investment in this space right now and, what is most exciting about launching this new division is that we offer a tangible solution to help brands and creators develop the next generation of experiences. Our xR technology combines key metaverse building blocks including real-time 3D graphics, spatial technologies and advanced display interfaces – all to deliver a one-of-a-kind gateway to the metaverse,” said disguise chief experience officer and head of metaverse solutions Alex Wills.
Reference : AVinteractive
