A wave which crashes onto a blue whale on a 1,400 sqm 10mm LED screen and a waterfall that cascades down four vertical LED screens totally 102.5m in height are being shown in New York.
A giant wave 3D content illusion of the kind that first attracted attention when it appeared on landmark 8K digital signage in Seoul, South Korea can now be seen in Times Square, New York.
South Korean creative content agency, d’strct, which was responsible for the first eye-catching 3D wave illusion has announced that it is showcasing two public media artworks in Times Square.
The first, entitled Whale 2, occupies a 1,400 sqm screen at the centre of Times Square and shows waves crashing down onto a blue whale. The screen, which operator Silvercast Media says has been called “the Big Kahuna” was installed in 2014 and features 10mm Mitsubishi LED. The giant wave creative content is being displayed for 60 seconds every half hour, from 16 to 26 July, from noon to midnight.
A second eye-catching public media digital art installation from d’strct, entitled Waterfall NYC, will also be shown on the exterior of One Times Square and uses four vertical LED screens with a total height of 102.5 meters. This shows water cascading amid the city’s red brick buildings and steelframed architecture.
Eye-catching quasi-3D visual content illusions have now begun appearing on DOOH LED screens in London and throughout Asia in South Korea, China and Japan.
Reference: Avinteractive
