The first synchonrised projection mapping events in India were designed to promote the chain’s new brand message Ghar Aa Jao, Come Home to IKEA.
IKEA has hosted India’s first synchronised projections in three cities in Mumbai, Bengalaru, and Hyderabad.
The events were designed to promote IKEA India’s new brand positioning – Ghar Aa Jao, Come Home to IKEA. They were also intended to build a stronger, deeper emotional connection with customers, and invite people to visit IKEA stores.
Projections took place at notable landmarks: Mumbai’s Gateway of India, Bengalaru’s Town Hall and the IKEA Hyderabad store.
According to a company statement, the event witnessed a large number of visitors watching larger-than-life projections showcasing IKEA India’s vision, brand offerings and journey to become “a brand for the many”.
The retailer received assistance with projection mapping from Swordfish Events of Bengalaru.
Reference : AVinteractive
