The Clatterbridge Cancer Centre NHS Foundation Trust is one of the UK’s leading cancer treatment providers, employing more than 1,400 staff members and treating more than 30,000 cancer patients each year. The opening of the brand-new hospital in June 2020 was the culmination of plans that had been eight years in the making. The new hospital in central Liverpool is part of a £162m investment that will deliver highly-specialist cancer care to 2.4 million people across Cheshire and Merseyside, and beyond.
The new hospital offers a combination of world-class services in a centre of excellence. As such, a leading digital signage solution was required to deliver effective communication to staff and patients across the 11-storey hospital.
The Clatterbridge Cancer Centre installed digital signage directly on to 25 SoC (System-on-Chip) displays for use throughout patient waiting areas and staff common spaces. NowSignage serves as a function that allows the marketing teams at the NHS Trust to:
- Display targeted content – Digital signage is used to display national health awareness messages and local organisational messages that informs patients about the available services at the hospital. As well as this, digital signage is also used to help build an important level of trust and a personal relationship between the staff and patients.
- Display engaging content – Digital signage content reduces perceived wait time by up to 35%. Using multi-zone digital signage, The Clatterbridge Cancer Centre has been able to split its screens into three zones. This has enabled the delivery of essential communications alongside content that is intended to entertain and remove anxiety. NowSignage provides all advanced features at no extra cost, which means live IPTV channels, RSS feeds, social media content and real-time announcements can all be displayed on screen at the same time.
Susan King, communications officer at The Clatterbridge Cancer Centre said: “From the moment we engaged with NowSignage we were impressed. Their solution met all our requirements, and their support went above and beyond despite the difficulties through the Covid lockdown to ensure we had the digital signage in place for the opening of the hospital. Since the hospital has been open, we’ve had fantastic feedback from patients and staff, and the system has been a huge help in communicating important messages quickly and effectively to our patients.”
In the past two months, NowSignage has gained traction in the healthcare sector, being implemented across four new NHS trusts to deliver an array of digital signage requirements.
In busy hospital environments, reducing the stress and anxiety of patients and their families is of the highest priority. However, with so many messages needing to be conveyed, it is often difficult to do this succinctly and effectively. Traditional printed poster noticeboards are resource-intensive and become far too easily cluttered and run the risk of displaying out-of-date content which could present a serious risk. Digital signage in the healthcare sector allows for unified communication and ensures that only the right messaging is displayed to the right audience, day or night.
NowSignage is also being utilised across NHS hospitals throughout the UK in response to the Covid-19 pandemic, to reduce the spread of infection and meet governmental legislations. An example of this is an app, available within NowSignage, that integrates with hand sanitiser units. Now commonplace across the healthcare sector, when activated, the NowSignage app prevents dispenser units running out of sanitiser solution by monitoring the solution level and sending automatic notifications when the unit requires a refill.
Reference : Avinteractive
