LG has joined the 3D “forced perspective” content trend, with the launch of a content series celebrating the start of the school year on a curved LED display screen in Times Square, New York.
In the first phase of the campaign, a 3D animation begins with an explosion of crayons and swirling images from scissors to school buses, dancing around the screen. Slowing to a stop, the school supplies form together to spell out “LIFE’S GOOD,” before being replaced by the LG logo, which is then buried by a multitude of crayons as the animation continues its loop.
Over the past year, LG has mobilised the Times Square billboard to engage and educate consumers during the pandemic. Marketing activities range from hosting a YouTube documentary “Life In A Day 2020” by Academy Award-winning director Kevin Macdonald to premiering the “Global Citizen VAX LIVE – Extended Concert Sponsored by YouTube,” to encouraging climate action on ENERGY STAR Day.
“We are excited to continue engaging viewers in Times Square with this revolutionary new content series on our LG digital billboard,” said Peggy Ang, senior vice president of marketing at LG Electronics USA. “We hope that visitors in Times Square are not only awed by the visual splendour of the 3D display, but that they will also be inspired to know that no matter the season, Life’s Good together.”
Reference: AV Magazine
