A projection show that was designed for the opening of the Flannels flagship store in Liverpool has become a permanent installation using a Hippotizer Nevis+ media server.

Motion Mapping adds permanent touch to store facade

A Hippotizer Nevis+ Media Server is attracting customers to British luxury fashion retailer Flannels’ new flagship store with an ongoing series of projections on to its facade.

The 11,000sq m store, in the heart of Liverpool, opened in the summer with a curated projection show that highlighted its in-house brands. The success of the beamed video content led to the projections becoming a permanent installation, with an Epson 20K lumen projector positioned on the roof of a building opposite the Flannels store. Beneath the projector is a weather-proofed rack where a Hippotizer Nevis+ media server is rigged and constantly running.

Projection mapping specialist Motion Mapping was approached by the Flannels AV team to deliver the project. Owner and creative director Stuart Harris supplied a graphics template for the Flannels team, which provided video, stills and branding content to be processed into a seamless video, using the Nevis+. The compact Nevis+ features a DisplayPort 1.2 output with EDID management, and offers flexible mounting options.

Motion Mapping adds permanent touch to store facade

Harris manipulated the visuals to be projected onto the curved facade of the building with the Hippotizer’s SHAPE 3D Mapping tool, meaning he could arrive on-site and set up the projector with confidence in its alignment and focus.

“We had a short window of time to get this project delivered and set up with all of the content and projection right, including all alignment and blending with the framework of the intricate architecture of the building,” said Harris. “Our projector position is off-centre, opposite the Flannels building. SHAPE made it simple to warp and blend the images so that they appeared correctly, while being beamed from the rooftop of another building.”

Harris and his team have installed a remote camera so that they can view the projector and Nevis+ from anywhere, and operate them remotely using ZooKeeper Control. Hippotizer’s Sync Manager schedules when the projections start each evening.

Motion Mapping adds permanent touch to store facade

“I just enter the location of the Nevis+ and it automatically knows when to kick-start feeding the video data to the projector, when daylight comes to an end,” said Harris. “It also controls the projector on-off to save power and help the projector last longer.”

Reference : AVinteractive