The UK’s biggest drone show and virtual celebrations on more than 400 outdoor LED advertising screens in three countries were New Year’s Eve highlights.
In a year in which New Year’s Eve fireworks celebrations were still scaled back or cancelled in many cities around the world, drones and outdoor LED advertising screens have played a starring role in organised festivities.
Major events included the UK’s largest drone show in London, and the simultaneous display of New Year’s Eve imagery on more than 400 outdoor LED screens in England, Scotland and the Netherlands for the first time.
The UK’s largest drone show featured 500 drones deployed to augment the effect of fireworks and lighting, with drone specialist Skymagic working with brand experience agency Jack Morton which created and produced the show on behalf of the Mayor of London.
The six-minute drone lighting show took place at the Old Royal Naval College, Greenwich and over the river Thames and was broadcast live on BBC1 and iPlayer as part of a longer 13-minute spectacular, watched by a global audience of millions.
Skymagic’s drones performed using real-time kinematic (RTK) technology that delivers improved GPS accuracy and high-definition images, as well as faster transitions between moves.
The content of the show drew on festival and party themes, music moments and sporting highlights, with key motifs including Elton John’s keyboard, a roaring lion, and party popper moments.
Patrick O’Mahony, creative director at Skymagic commented: “We were delighted to collaborate again with Jack Morton to design and deliver the drone light show for London New Year’s Eve for the second year running. Building on last year’s show, we have returned to the capital with a larger fleet and having developed our drone division both technologically and creatively. The 2022 show tells a celebratory story with an emphasis on three-dimensional formations, conceptual shapes and complex trajectories.”
Reference: AVinteractive
