Redbox has deployed digital video signage on the top of over 2,000 kiosks across the U.S., with nearly 4,000 expected total installations, according to a press release.
Through a partnership with Velocity, a managed service company, the video screens give the company a way to partner with Hollywood studios to promote new release movies, its free streaming service, as well as provide advertising opportunities for national and local media campaigns that will be seen by millions of consumers in high traffic locations.
Velocity, which has expanded its footprint of digital signage networks, will source, operate and support the Redbox signage network. The addition of the Redbox network enhances Velocity’s grocery presence, which was initiated by its acquisition of Impax Media, a checkout aisle digital signage network, in September 2020.
Direct ad sales for the new screens are handled by Redbox in partnership with Screenvision, and through connected programmatic exchanges.
Reference: DigitalSignageToday
